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The Vessel Group Inc. — Ontario, Canada

We build brands.
We build businesses.
We build for scale.

A multi-brand development and management platform — building consumer businesses through strategy, franchising, real estate, operations, marketing and technology. One platform. Multiple brands. Built to scale.

Explore Our Portfolio Partner With Vessel
Sheet 01 — The Platform
VESSELPARENT PLATFORM
Brand Dev.
Franchising
Real Estate
Operations
Marketing
Technology

Successful brands need more than a good product. They need infrastructure.

The Vessel Group is the organization operating behind a portfolio of growing consumer brands — coordinating strategy, franchising, real estate, construction, operations, marketing, technology and finance under one platform rather than as isolated services.

Individual brands keep their own identity, menu and voice. Vessel is the layer underneath: the systems that let a single good location become a network of them.

Sheet 02 — Portfolio

A portfolio built to keep growing

Every brand below runs its own identity and menu. What they share is Vessel's infrastructure — from first store to franchise network.

shawarmaroyale.com

Shawarma For Every Mood

Order Now

Restaurant · Quick-Service

Operating

Shawarma Royale

Est. 2017 in Waterloo — now 24+ halal-certified locations across Ontario. Vessel's flagship proof of the franchise model.

Footprint: 24+ locations — GTA, Waterloo Region, Hamilton, Barrie & beyond

A modern quick-service concept rooted in authentic Syrian flavours, built on repeatable systems and disciplined operations. Actively recruiting franchise partners, with Cambridge and Guelph opening next.

100% HalalEst. 2017Franchising Open
shawarmaroyale.com ↗
pinochio.ca

We Don’t Do Basic Desserts.

Order Now

Dessert Cafe · Viral Concept

Operating

Pinochio

Launched 2024 — 8 locations across Ontario within its first 12 months, powered by the viral Dubai Chocolate Strawberry Cup.

Footprint: 8 locations — Toronto, North York, Vaughan, Newmarket, Hamilton, Mississauga, Waterloo & Guelph

"We don't do basic desserts." A single viral product — the Dubai Chocolate Strawberry Cup — sold 500,000+ units and drove 15M+ social views with zero paid media. Franchising is now open.

500K+ Cups SoldEst. 2024Franchising Open
pinochio.ca ↗
chocolatte.ca

Where Every Sip and Bite is a Hug in Disguise

Get Started

Cafe · Coffee & Dessert

Operating

Chocolatte

Toronto's cozy coffee-and-dessert escape on Queen St W — handcrafted drinks, scratch-made desserts, and a guest shout-out as one of Canada's best cafes.

Location: 565 Queen St W, Toronto, ON M5V 2B6

A cafe built as a mood and a destination — ethically sourced beans, molten cakes and layered parfaits made daily, with franchising now open around the format.

Est. 2025Franchising Open
chocolatte.ca ↗
mishmishmezza.ca

Mezza Made For Sharing

View Menu

Restaurant · Levantine Mezza

Operating

Mish Mish Mezza

Vessel's newest brand — now open in Burlington, ON as of September 6, 2026. Communal Levantine small plates, with franchise partners now being recruited.

Location: 1035 Brant St, Unit 5, Burlington, ON — 64 seats

"Small, golden and meant to be shared." A halal mezza concept spanning Syrian, Lebanese, Iraqi and Yemeni traditions, built on the same operating playbook as Shawarma Royale. Second location planning underway.

100% HalalEst. 2026Single LocationFranchising Open
mishmishmezza.ca ↗
mandiking.com

Authentic Mandi. Unforgettable Flavor.

Order Now

Restaurant · Yemeni Mandi

Operating

Mandi King & Grill

Hamilton's home for traditional Yemeni mandi — slow-roasted lamb and chicken over aromatic rice, 100% halal, family platters daily.

Location: 108 York Blvd, Hamilton, ON L8R 1R6

Rich, aromatic Yemeni mandi brought to Ontario — quarter-chicken plates through whole-lamb pre-orders, built on the same halal, systems-first playbook as the rest of the Vessel portfolio.

100% HalalEst. 2026Single Location
mandiking.com ↗
+
Open Slot

Next Concept

Building with a brand owner?

Vessel's portfolio architecture is built to add new brands without a redesign. If you own a concept ready to scale, this is where it goes.

Start a Conversation
Sheet 03 — What We Do

Strategy is only the beginning. We execute.

Rather than isolated consulting engagements, Vessel coordinates every function a brand needs to go from one good location to a managed network.

01

Build Brands

Concept development, positioning, naming, menu and pricing strategy, and the operating standards a brand needs before it can be replicated.

02

Develop Locations

Market analysis, site selection, lease negotiation, permitting and construction — a repeatable pipeline for opening the next location efficiently.

03

Create Franchise Systems

Franchise strategy, disclosure coordination, territory planning and candidate qualification — the infrastructure that turns a concept into a network.

04

Operate Networks

Operating procedures, training, quality control and centralized support that keep every location consistent with the brand's standards.

05

Drive Growth

Brand and performance marketing, local store marketing and lead generation — built to fill both storefronts and franchise pipelines.

06

Build Infrastructure

POS and ordering systems, CRM, financial reporting and procurement — the technology and back office that scale with the network.

Sheet 04 — Development Pipeline

From first concept to hundredth location

Every Vessel brand moves through the same six stages — the same infrastructure, applied consistently as the network grows.

01

Concept

Idea, positioning and business model.

02

Brand

Identity, customer experience and operating standards.

03

Development

Real estate, design, permitting and construction.

04

Operations

People, systems, technology and supply chain.

05

Franchise

Franchise infrastructure and partner recruitment.

06

Scale

Multi-unit development and geographic expansion.

Sheet 05 — Scale
Brand figures sourced from public brand sites, Sept 2026 — Vessel-level totals are preliminary
0Brands
0Operating Locations
0Ontario Cities
0In Development
0Halal-Certified Brands
0Upcoming Openings
Sheet 06 — About
Mohammed Roumia, Founder & CEO of The Vessel Group

Mohammed Roumia

Founder & CEO

Vessel exists to bring together the people, systems, capital relationships, real estate expertise, operations and technology required to scale a business — so a good idea doesn't stall at one location.

The Vessel Group is not a franchise consulting firm. It's the organization built to sit behind a portfolio of consumer brands — doing the work of a strategy shop, a development company, a franchisor and an operator at once, so each brand doesn't have to build that infrastructure from scratch.

That means an entrepreneurial culture at the brand level — every concept keeps its own identity and voice — paired with the institutional discipline landlords, lenders and franchise partners expect from an organization managing a growing network.

Sheet 07 — Franchising

Build with an established platform

Vessel manages franchise development end to end — from initial inquiry through construction, training and opening.

01
Apply
02
Qualification
03
Brand Selection
04
Territory & Site
05
Development
06
Training
07
Opening
08
Ongoing Support

Explore franchise opportunities

Available brands and territories are shared directly with qualified candidates.

Franchising Program Apply for a Franchise
Sheet 08 — Partner With Us

Tell us where you fit

Select the description that fits best — the form below adjusts so your inquiry reaches the right team.

Routed internally by inquiry type. We typically respond within 2–3 business days.

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